#Evergreen app snap update#

It’s tough to say what we’d do with the Memories feature without first using it, but I can see it complementing our approach. We aim to be that smart, well-traveled friend who always has something interesting to say. Because our reporters live and frequently report from far-flung cities, we’ve explained the trend of boat-dwellers in London, showed a perfume lab in Buenos Aires, and taken our audience through a national earthquake drill in Manila, all in the same week. Quartz’s approach to Snapchat is to show thoughtful Stories from a global citizen’s view of the world.

#Evergreen app snap update#

I think this update marks a new era for Snapchat and it will be exciting to see how things shake out. Users will (potentially) be creating more stories themselves and, as Brian Feldman at New York astutely pointed out, our content will now be competing with viral aggregator accounts like “GreatVines.” We might experiment with aggregation ourselves, perhaps by creating a weekly story highlighting top political clips, or something like that. I’m not sure this is what users want however, and I think the challenge will be to make content that’s still engaging and feels native to the feed as the aesthetic of the feed shifts.Īs the look and feel of the feed evolves I also anticipate greater competition.

I imagine other organizations will be using resources like designers too, and content on news channels, including our own, will begin to look more branded and produced (like Snapchat Discover). In terms of workflow, I anticipate our social video producer having greater involvement in crafting stories.

In this sense, it should extend the shelf life of our coverage. We will still cover certain big events live (like the White House Correspondents’ Dinner weekend), but may then re-up highlights from the event in a story later on. Now that we have a longer lead time on creating these evergreen-type stories, the quality of what we put out on our channel should improve. Memories will make producing this type of content easier in the sense that it doesn’t have to all be done in real time, but harder in that I think it will raise the bar for repackaged content. One, called Capitol Cribs, for instance, offers Snapchat tours of lawmaker offices, another shows a peek inside life at different DC embassies. We try to focus on the larger world of politics and life in DC. Though we’ve seen a lot of success from live-snapping key political events (an FBI hearing, Trump’s RNC meeting, SCOTUS decisions, etc), the majority of The Hill’s Snapchat content is evergreen. Here, lightly edited, is what they had to say over email: (I got access to Memories late Wednesday night, but none of my other Nieman Lab colleagues have it yet.)Įven though the feature is still so new, I asked a few publishers - Quartz, the Norwegian public broadcaster NRK, and The Hill - how they anticipate using Memories, what its potential is, and how it might change their Snapchat workflows. Not everyone has access to Memories yet - Snapchat said it’s “rolling out Memories selectively over the next month or so” - so it’s too soon to say how it will exactly change how newsrooms use Snapchat. Users can access Memories by swiping up from the camera section of the app. However, saved photos and videos that are uploaded as stories or snaps have a timestamp to show when they were originally taken. Users can also now upload photos and video that they’ve shot outside of Snapchat. With Memories, users can save snaps and then edit and resend them to other users or add them to their Snapchat Story. While some said Memories would make Snapchat more addictive and others fretted that it would ruin the app’s spontaneity, the new functionality will also likely change how news organizations use the app. Snapchat on Wednesday unveiled Snapchat Memories, a new feature that lets users save and share snaps and other photos and video that they have saved to their phones.